Winner of the UAE Super Cup 2021/2022
It is always a privilege to be part of a journey where you can help a club forward and add to its history. On January 7th 2022, we won the UAE Super Cup, and...
Recent Posts
Happy New Year - ask yourself the right questions
2021 has been a strange year in many ways. The world was close getting back to normal, but now it seems big again and challenges lie ahead of us before norma...
Statement: Cooperation with Escuela Universitaria Real Madrid
“How hard can it be?” (https://www.howhardcanitbebook.com/)
Statement: Cooperation with University of Liverpool
A proud moment as our book ‘How hard can it be?’ now officially is part of the curriculum at the University of Liverpool _& University of Liverpool Manag...
‘How hard can it be?’ in The Athletic
A proud moment for Dan Hammer and myself as one of the best and most serious sports media The Athletic has done this in-depth article around our football str...