The future looks bright
We had a good season with our new club strategy at Al Jazira Club and for us the future looks even better having a big potential in our club and 1.team squad.
Recent Posts
Book review: ‘How hard can it be?’
We are still in the process of translating our Danish book (‘Hvor svært kan det være’?) into English (‘How hard can it be?’).
‘Sustainable Champions’ of the Arabian Gulf League
A very proud moment for us all at Al Jazira Club this week when we secured the league title of the Arabian Gulf League 2020/2021-season.
Align your club from the board room to the pitch
As my consultancy company Optima Football has researched and analysed in previous years; football club’s often lack a long term strategic plan and as well mi...
‘How hard can it be’? - case of Spurs
In our (w/Dan Hammer) football strategic book ‘How hard can it be’? (FYI: still only available in Danish - English version in the making) we use Tottenham as...