Mads Davidsen

UEFA Pro Football Coach | Owner at Optima Football | Technical Director & Strategic Advisor | Author | Keynote speaker

Interview with Manchester United-TV

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Several European top teams are in China these weeks on Pre-Season Tour, & I did an interview with Manchester United-TV as they play in Shanghai tomorrow evening to explain a bit about the development of Chinese football.

You can see the interview down below via YouTube:

https://www.youtube.com/watch?v=xylaTkZbB04&feature=youtu.be

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75% of all clubs are strategically unhealthy

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Professional football clubs are in general unhealthy. At a strategic level. Over time. This is the conclusion after a minor empirical field study, interviewi...

Interview on Skysports

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‘Gareth Bale to China’ has become one of the big summer transfer window 2019-stories, and I have been giving insights from my 7 years in Chinese football to ...

Interview on the development of football in China

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As the Women’s World Cup 2019 has started, I did an interview with German media DW about the recent development of football in China.

Optima Football joins Brondby IF

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Optima Football Consulting is proud to be joining Danish club, Brondby IF, as a technical consultant and advisor.

Mads Davidsen

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