Mads Davidsen

Father - Global Traveller - UEFA PRO Football Coach - Owner at Optima Football - Technical / Strategic Advisor & Consultant - Author - Keynote speaker

Interview with Manchester United-TV

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Several European top teams are in China these weeks on Pre-Season Tour, & I did an interview with Manchester United-TV as they play in Shanghai tomorrow evening to explain a bit about the development of Chinese football.

You can see the interview down below via YouTube:

https://www.youtube.com/watch?v=xylaTkZbB04&feature=youtu.be

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The future looks bright

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We had a good season with our new club strategy at Al Jazira Club and for us the future looks even better having a big potential in our club and 1.team squad.

Book review: ‘How hard can it be?’

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We are still in the process of translating our Danish book (‘Hvor svært kan det være’?) into English (‘How hard can it be?’).

‘Sustainable Champions’ of the Arabian Gulf League

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A very proud moment for us all at Al Jazira Club this week when we secured the league title of the Arabian Gulf League 2020/2021-season.

Align your club from the board room to the pitch

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As my consultancy company Optima Football has researched and analysed in previous years; football club’s often lack a long term strategic plan and as well mi...

Mads Davidsen

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The future looks bright

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Align your club from the board room to the pitch