Football Career:

In Denmark:

  • U11 - U13 Head Coach at B.93 Copenhagen
  • Member of the Talent-DK network
  • Football Youth Expert Commentator at Eurosport Denmark
  • U19 Part-Head Coach at B.93 Copenhagen
  • U19 Assistant Coach & Head Coach at Brondby IF
  • Premier League (Danish Super League) Match Analyser at Brondby IF


  • Technical Director at the Ebbe Sand Football Academy Shanghai, China
  • Football Expert on Chinese TV (HUPU)
  • Assistant Coach & Head of Recruitment at Chinese club Guangzhou R&F F.C. under Head Coach - Sven Goran Eriksson
  • 1.Team Coach, Analyst/Head of Recruitment & U23/Reserve Team Head Coach at SIPG F.C. (Shanghai, China) - under Sven Goran Eriksson
  • Executive Board Member at Memphis City F.C.
  • Technical Advisor at Tonsser (international football APP)
  • Technical Director at Shanghai SIPG F.C.
  • Technical Advisor at El Cambio Academy (Uganda)
  • Technical Advisor at KMD (international data-project in football)
  • Owner at Optima Football
  • Sporting Director at Al Jazira Club

Academic resume:

  • Part-time student, freelance writer and communication trainee

Academic career:

  • A Master in Journalism & History from Roskilde University, Denmark
  • A Mini MBA from Probana in Leadership & Management
  • Part of Playmaker booking (speeches & presentations)
  • Author of the book “Når talent forpligter” (English tittle: “With Great Talent Comes Great Responsibility”)
  • Author of the book “Hvor svært kan det være?” (English tittle: ‘How hard can it be?’

Marital status:

  • Lives in Abu Dhabi with my wife, Katrine and our boys, Nohr Wu and Arthur Leo