‘How hard can it be?’ in The Athletic

A proud moment for Dan Hammer and myself as one of the best and most serious sports media The Athletic has done this in-depth article around our football strategic book ‘How hard can it be?’ (to buy the e-book: https://www.howhardcanitbebook.com/):

https://theathletic.com/2825329/2021/09/26/mads-davidsen-clubs-fail-if-they-just-look-at-results-it-should-be-about-capital-competency-and-consistency/