I had a talk & interview recently with media Forbes on how football as an industry can create better & more sustainable club models.
This is a huge issue in football since 75% of all clubs still use what we at Optima Football define as ‘The unhealthy model’ where a head coach decide the strategy of the club and are sacked/changed within 18 months. And then the club strategy change again.
After this Covid 19 crisis - it’s more relevant than even before to create more sustainable models in the world of football.
The interview can be found down below: