Interview with Forbes on sustainable models

less than 1 minute read

I had a talk & interview recently with media Forbes on how football as an industry can create better & more sustainable club models.

This is a huge issue in football since 75% of all clubs still use what we at Optima Football define as ‘The unhealthy model’ where a head coach decide the strategy of the club and are sacked/changed within 18 months. And then the club strategy change again.

After this Covid 19 crisis - it’s more relevant than even before to create more sustainable models in the world of football.

The interview can be found down below:

https://www.forbes.com/sites/steveprice/2020/05/07/smaller-premier-league-sides-must-use-time-effectively-to-survive-covid-19/#19c3b2d3d4eb

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