Recent Posts

Danish talents are not being used - articles

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In recent weeks Danish football magazine, Tipsbladet, made an interesting analysis on how many minutes home grown players are given in the Danish Super Leagu...

“Don’t waste a good crisis”

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Different types of crisis will occur from time to time. The current one makes football not important at all, but as an industry we still have to prepare for ...

Podcast on talent: Born, made or developed?

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In this podcast with Danish media, Playmaker, we examine the historic debate on the understanding of a talent. Are we born, made or developed into being a ta...

Podcast: How to build a football club in 2020?

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I had the pleasure last week to share the vision of Optima Football in the strategic podcast by Mr. Richard Clarke, where we discussed our ‘sustainable model...

Firing frequencies in football

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Football is a low-scoring game where the winner takes it all. Therefore, we become outcome biased and tend to only look and judge a head coach on the results.