New Transfer Window reality – clubs take back control
Another summer transfer window in the world of football has now passed and strategically it was interesting to observe a larger skepticism and hesitation fro...
Recent Posts
75% of all clubs are strategically unhealthy
Professional football clubs are in general unhealthy. At a strategic level. Over time. This is the conclusion after a minor empirical field study, interviewi...
Interview on Skysports
‘Gareth Bale to China’ has become one of the big summer transfer window 2019-stories, and I have been giving insights from my 7 years in Chinese football to ...
Interview on the development of football in China
As the Women’s World Cup 2019 has started, I did an interview with German media DW about the recent development of football in China.
Optima Football joins Brondby IF
Optima Football Consulting is proud to be joining Danish club, Brondby IF, as a technical consultant and advisor.